This case study describes how a global exhibition company sought to recruit two Senior Business Development Managers to expand its events portfolio and enhance year-round engagement through digital integration. The Sales Experts implemented a targeted headhunting strategy focused on candidates with strong experience in global events and digital transformation. The process included market research, database development, rigorous evaluation, and a streamlined interview structure. Over 1,500 candidates were screened, leading to two successful hires within 10 weeks. The selected candidates were aligned with the client’s vision of combining physical and digital experiences, enabling continued growth and innovation in the global events industry.

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