Following HRA Pharma's acquisition of the Compeed foot care brand, IQVIA delivered a comprehensive commercial transformation program to support international expansion and long-term business growth. The engagement included distributor onboarding across 17 markets, contract negotiation, sales and forecasting analytics, omnichannel retail expansion, supply chain management, and Amazon marketplace optimization. IQVIA also helped expand Compeed beyond traditional pharmacy channels into grocery, convenience, e-commerce, and sporting goods retailers while driving digital marketing and advertising performance. The initiative produced significant commercial results, including 17 distributor contracts completed within 90 days, support across 25 markets, 31% UK sales growth, 54% growth in units sold

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