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Case Study

Goibibo reactivates 15% of their dormant users in six months, with Netcore’s AMP emails

Goibibo reactivates 15% of their dormant users in six months, with Netcore’s AMP emails

Goibibo reactivates 15% of their dormant users in six months, with Netcore’s AMP emails

Netcore
Pages 6 Pages

Goibibo, one of India’s leading online travel platforms, offers a comprehensive range of travel services including flights, hotels, trains, buses, cabs, holiday packages, forex, and travel insurance. Known for its seamless user experience, fast booking process, and efficient refunds, the company sought to improve key email marketing metrics such as inbox placement, customer engagement, and dormant user reactivation. Goibibo faced challenges in managing large customer datasets, segmenting inactive users, maintaining inbox health, and tracking customer activity effectively. To address these issues, the company partnered with Netcore and implemented AMP-powered emails that enabled more interactive and engaging customer experiences directly within the inbox. Combined with advanced mail scoring

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