Improving Promotional Forecasting through Machine Learning CUSTOMER STORY Granarolo • Forecast reliability increased by 5pp • Inventory levels reduced by more than 50% • Reduced delivery time by 50% minimizing obsolescence Results • Demand Forecasting & Planning • Promotions Management • Inventory Optimization • Replenishment Solution • Consumer Goods Industry Challenges Granarolo required optimized inventory management and complete visibility into demand, distribution and production in an environment characterized by short shelf life and strong promotional pressures. Project & Objectives The dairy market is characterized by short shelf life products and strong promotional pressures. For instance, Granarolo runs thousands of promotions annually, producing 34,000 item–promotion

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