Case Study

Groupe Cerise Boosts Revenue and Engagement with Outbrain's Explore More Solutio

Groupe Cerise Boosts Revenue and Engagement with Outbrain's Explore More Solutio

Groupe Cerise Boosts Revenue and Engagement with Outbrain's Explore More Solutio

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OUTBRAIN.COM | [email protected] | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. In 2020, Group Cerise, an international media group, produced 3,600 videos and generated over 1.6 million hours viewed monthly across 24 countries and 4 languages. To strengthen the monetization of its pages and optimize visitor engagement, Groupe Cerise implemented Outbrain’s Explore More solution. Overview Simply put, when a visitor decides to leave one of Groupe Cerise’s websites rather than return directly to their original webpage (a social network or a referring webpage), Explore More offers an intermediate step: a full page of discovery content based on consumers’ true interests Explore More provides the following benefits: • Re-engages visitors befor

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