Gunfire, Europe's leading airsoft store, implemented SALESmanago's marketing automation to enhance customer engagement and sales. By utilizing multiple channels such as email, web push, SMS, and website messages, Gunfire automated marketing processes, segmented customers, and improved retention. The results included a 3,128% ROI, a 33% increase in transactions supported by automation, and a 31% annual growth in their contact base. Dynamic emails saw a 179% higher click-through rate compared to mass campaigns. Future plans include launching a Customer Preference Center and Loyalty Program.

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