Case Study
GXP Boosts Triggered Revenue and More for Grizzly Industrial
Grizzly Industrial, a leading machinery manufacturer, integrated Listrak’s Growth Xcelerator Platform (GXP) in July 2023 to enhance its marketing strategy. By leveraging GXP’s identity resolution, data capture, and automated campaigns, Grizzly saw significant results, including a 15% year-over-year increase in total ecommerce revenue and a 229x return on ad spend (ROAS) in October 2023. A 535% surge in triggered revenue, driven by expanded automated emails and on-site alerts, contributed to 18.9% of total ecommerce revenue. Listrak’s full-service support further optimized performance, allowing Grizzly to focus on broader strategies while benefiting from expert insights.
