Specialty gifting brand Hickory Farms generates the vast majority of its annual revenue during the final weeks of the year, relying heavily on email marketing to connect with its loyal customer base. Facing an increasingly crowded digital landscape and fierce competition in consumer inboxes, the company needed a smarter way to time its messaging. To overcome this challenge, Hickory Farms implemented Validity software featuring View Time Optimization. This powerful solution transformed their campaign strategy by automatically delivering emails when individual recipients were most active. By leveraging Validity tools, the company successfully increased its open rates by an impressive 150 percent.

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