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Case Study

Hitachi Energy Uses PTC’s Augmented Reality Technology to Help Customers Visualize Complex Products

Hitachi Energy Uses PTC’s Augmented Reality Technology to Help Customers Visualize Complex Products

Hitachi Energy Uses PTC’s Augmented Reality Technology to Help Customers Visualize Complex Products

PTC
Pages 3 Pages

Hitachi Energy, a global leader in power grid technologies, enhanced customer engagement and sales effectiveness by using PTC’s augmented reality (AR) technology to help customers visualize complex, engineered-to-order solutions. The company provides customized capacitors and filter systems that improve power quality, reduce electrical disturbances, and optimize network performance according to grid requirements. Because these highly tailored products can be difficult to explain through traditional sales methods, Hitachi Energy sought a more interactive way to communicate design concepts and product configurations. By leveraging AR technology, the company enabled customers to view, explore, and better understand complex solutions before deployment, improving collaboration and decision-maki

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