Hospitality Over 1,500 downloads “We have found by taking the iPad, clients tend to engage more and can get more from the experience.” Alexandra Abrahams, Marriott Hotels Case Study: Marriott Hotels The five-star London Marriott County Hall is one of 4,000 Marriott properties located in over 80 countries around the world. In 2012 London Marriott County Hall opened Gillray’s Steakhouse & Bar, a high-end restaurant designed to promote the best in English cuisine. The team at Marriott wanted a marketing app to help distinguish themselves from the many other steak restaurants in London and to open up possibilities through mobile reach. The app was intended mainly as a piece of content marketing to give interesting and useful information to lovers of steak and gin – designed to associate the Gi

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