Customer Challenge: Paula Ellis is a seasoned marketing executive with over 22 years of experience leading and executing international field, channel, and customer marketing. Now Director of Demand Generation at the cloud and data center security company Guardicore, she oversees global demand gen programs including webinars, website, and content strategy initiatives. At the start of COVID-19, Paula realized that she could no longer rely on live events to drive the necessary amount of leads for her global team. “As events became virtual, we needed to optimize ways people could see and learn about our great solution -- beyond our database.” To meet her goals of greater product awareness and increased conversions, “We needed to get our product in front of more eyes,” she says.

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