This advanced Shopify Plus case study covers Paravel’s migration from the open-source Spree platform to Shopify Plus. 1Digital migrated thousands of customer accounts, orders, and product fields using custom scripts and Linux server processes while preserving SEO authority through 301 redirects. Beyond migration, the agency rebuilt Paravel’s homepage, category pages, product pages, cart system, and personalization tools. Advanced features included dynamic product swatches, metafield editors, sticky add-to-cart bars, customizable monogram previews, and responsive mobile-friendly designs that improved navigation, personalization, and overall customer experience while retaining the premium aesthetic of the original brand.

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