Case Study

How Andeza Empowered a Leading Pet Food Brand to Achieve eCommerce Growth

How Andeza Empowered a Leading Pet Food Brand to Achieve eCommerce Growth

Pages 2 Pages

In August 2023, a leading pet food brand transitioned from indirect sales to managing its own Amazon storefront to boost brand control and customer engagement. Partnering with Andeza, they tackled challenges like marketplace navigation and brand consistency. Key strategies included launching Subscribe & Save, increasing recurring revenue by 146% in one quarter, and redesigning the storefront, which significantly boosted traffic and sales. New-to-brand customers rose by 16.6%, and overall sales grew by nearly 20%, showcasing the success of this direct-to-consumer shift.

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