How automated cross-channel data harmonization provides bespoke project delivery
How automated cross-channel data harmonization provides bespoke project delivery
3 PagesKNIME AG helped netzeffekt automate the complex process of harmonizing marketing data from multiple digital channels into a single, flexible dataset. Using KNIME’s low-code platform, the Digital Analytics & BI team independently built workflows to fetch, clean, and combine data from sources like LinkedIn, Twitter, and Facebook. This enabled the creation of cross-channel performance dashboards that provide reliable, consistent metrics, reduce miscommunication, and allow faster, data-driven campaign adjustments to optimize marketing performance.
