A White Paper, sponsored by Heap Analytics How Data Maturity and Product Analytics Improve Digital Experiences and Business Outcomes August 2022 | IDC Doc. #US49598722 David Wallace Research Director, Customer Intelligence and Analytics, IDC RESEARCH BY:2 2 A White Paper, sponsored by Heap Analytics August 2022 | Doc. #US49598722 How Data Maturity and Product Analytics Improve Digital Experiences and Business Outcomes In This White Paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Situation Overview . . . . . . . . . . . . . . . .

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