CASE STUDY How did our client launch a hit sneaker with the help of our trend analysis? *For confidentiality reasons, the name of the brand has been omitted. ©////////Our client, a tastemaker in the fashion industry, wanted an overview of the sneaker market’s future bestsellers in order to understand which shoe models to focus on for its next collection. In addition, the client wanted to know if it should avoid certain styles that were losing their desirability. The objective was to develop a sneaker style that would become a fashion hit. A few months after our collaboration, we were able to measure our client’s success in sales: the sneaker had become a “must-have” sneaker and been widely adopted by micro-influencers. Our client’s positioning: • Target: 20 to 50 year-old fashion-

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