Customer Challenge: In 2020, Donoma Software launched OneVault, a new product it had planned to promote at several major industry events throughout the year. Then the pandemic hit. Parker Pearson, VP of Marketing and Business Development, knew she had to pivot. “Being able to drive a large enough audience to fill the pipeline for this new product was important to me,” says Parker. Donoma has grown itself to a point where they planned to accelerate their growth with venture capital funding to accelerate their established traction in the market. “We’ve proven our products and our team.” Parker says. “So the real challenge I’m up against is that without the benefit of outside funding -- I have to be creative, get scrappy, and figure out how to generate new business in a very cha

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