Doodle improved product development and strategic planning by scaling Jira Software and Jira Product Discovery across the organization, enhancing transparency, alignment, and innovation. By connecting planning workflows directly to execution, teams gained clearer visibility into priorities and progress. This shift reduced planning time by 93% and shortened lead times by 25%, enabling faster delivery of initiatives. Additionally, resources allocated to innovation increased to 50%, up from less than 10%, reflecting a stronger focus on high-value work. The integrated approach streamlined processes, improved team satisfaction, and supported more efficient, data-driven decision-making across the company.

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