& How ECU’s engagement jumped by adopting conversational text messaging for loans Key Highlights: ? Text message reply rate of 70% by members & non-members applying for loans, with over half responding by text in 90 seconds ? 68%, or 96 text message prospects completed an application, and over 50% of these individuals were approved for loans ? Nearly 1 in 3 text messages received by ECU were from non-members Shastic © 2018 for Web, Mobile, Email, Facebook & Text Messaging The Financial Institution Educators Credit Union Headquartered in Racine, WI, Educators has assets of nearly $2 billion, 22 branch locations, and over 175,000 members. The Challenge Educators was evaluating ways to accelerate their

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