Elkjøp is leveraging Atlassian-powered AI within Jira Service Management to improve service efficiency and automate support processes. The company aims to automate around 10–15% of yearly tickets, saving approximately 3,000 hours annually while supporting 14,000 employees across six countries. By integrating AI, teams can streamline administrative tasks, reduce ticket volume, and resolve employee issues faster. This approach enhances productivity and enables IT teams to focus on higher-value work. With thousands of monthly tickets handled, the initiative reflects a strong shift toward AI-driven service management, improving both operational efficiency and employee experience.

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