When Blurb shifted its program structure to pay only affiliates driving new customers, top revenue-generating loyalty partners left, threatening goals. To overcome this, the team deployed a savvy strategy by strategically adding select coupon partners at lower commission rates and incentivizing loyalty partners with higher commissions through tiered incentives. Leveraging Acceleration Partners software, the team seamlessly managed partner tracking, commission structures, and performance data optimization. This exclusivity-driven approach and rigorous campaign testing transformed the channel, skyrocketing site traffic, cutting commission expenses, raising return on ad spend, and significantly increasing incremental sales.

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