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Case Study

.How Fuze Tea integrated Twitch into their influencer marketing strategy

.How Fuze Tea integrated Twitch into their influencer marketing strategy

.How Fuze Tea integrated Twitch into their influencer marketing strategy

Upfluence
Pages 12 Pages

ÉTUDE DE CAS May 2020. Upfluence. All rights reserved. t .How Fuze Tea integrated Twitch into their influencer marketing strategy CASE [email protected] Food & Beverage .The Context Increase Brand Awareness Fuze tea aims to promote awareness of their brand and line of products. They needed an effective marketing strategy that reached a young audience who associate a moment of pause with a moment to enjoy Fuze Tea. Build a presence Twitch Fuze tea wanted to partner with streamers to succeed in creating the brand’s first content on Twitch. .The Challenges coca-cola-france.fr @fuzeteafrance France Infused ice [email protected] .The campaign - Sampling 1,049 2,001 1,556 1,252 1,261 1,557 3,791 559 3,170 10,723 34,200 2,171www.upfluence.comhey@u

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