Global Medical Response (GMR), a provider of ambulance, air medical, and fire services across 4,000 communities, faced significant recruiting challenges due to ongoing healthcare workforce shortages. The organization needed to attract a diverse range of professionals, including EMTs, paramedics, pilots, and clinical staff, while competing for talent in both rural and urban markets. Rural locations often lacked qualified candidates, while major cities presented intense competition from other employers. By partnering with iCIMS, GMR improved its recruitment strategy by creating more personalized and targeted job advertising that better connected with prospective candidates. The platform helped the organization tailor job content, enhance candidate engagement, and reach hard-to-find talent mo

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