This case study explains how Gusto quickly built an award-winning, revenue-generating learning academy using Intellum. As a payroll, benefits, and HR provider with a people-first approach, Gusto launched its education initiative to better support partners and accounting professionals. In 2019, the company introduced its first certification, the People Advisory Certification, which rapidly gained traction and visibility within the partner community. The success demonstrated how structured education could drive engagement, credibility, and revenue. By investing in a scalable learning platform, Gusto transformed partner education into a strategic asset that supported growth, strengthened relationships, and delivered measurable business impact in record time.

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