Haypp required a robust age verification solution that could guarantee regulatory compliance while maintaining a seamless, frictionless customer experience. To achieve this, they integrated Yoti software to implement advanced facial age estimation. Yoti helped by providing a privacy-first, automated tool that allows customers to verify their age in seconds via a simple selfie, without the need for manual identity document uploads in most cases. This integration strengthened Haypp’s security posture and ensured that only adult customers access their smoke-free products, successfully balancing rigorous legal compliance with the smooth, modern digital shopping experience their global customer base expects.

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