Case Study
How Helzberg grew online sales by 25% with Bynder DAM and Salsify PIM
Helzberg increased online sales by 25% by leveraging Bynder’s Digital Asset Management (DAM) platform and Salsify’s Product Information Management (PIM) solution to improve its digital commerce strategy. As consumer shopping habits shifted toward digital-first experiences, the jewelry retailer sought to deliver the same trust, consistency, and confidence online that customers experienced in-store. However, manual content processes and disconnected systems created operational inefficiencies and limited scalability. By implementing a centralized platform for managing digital assets and product information, Helzberg streamlined content workflows, improved collaboration, and ensured consistent brand messaging across marketing, e-commerce, and retail channels. This unified approach enabled fast
