Char-Broil & BrightWave Client Success Story Char-Broil + BrightWave + Emarsys: Three Partners. One Goal. How Implementation Proves That You Picked the Right Partners Char-Broil wanted to increase engagement in their e-commerce business through better personalization. Their email and eCRM agency of record, BrightWave, had the expertise to help make it happen. What the pair needed was a marketing platform that was feature-rich and marketer-friendly to help them achieve their collective goals.Char-Broil was very focused on improving customer engagement. To do that, they knew they needed to better segment their customers, personalize the content, and automate more of their campaigns. The Challenge Char-Broil & BrightWave Client Success Story “The primary challenge was that Char-Broil

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