How Lincoln Financial connected with 100% of its workforce How do you modernize your communications and digital employee experience to mobilize a growing young workforce? Lincoln Financial’s millennial and Gen Z team members expected consistent communication and transparency from their organization. The company needed to reach these workers in a way that would work for all employees. Relying on email didn’t fit the bill; neither did the company’s aging intranet. Adding digital signage had made communicating more cumbersome, and the company’s analytics were siloed by communication channel, with no single place to measure unified results across every endpoint. REACHING THE ENTIRE WORKFORCE After modernizing their communications with Firstup, Lincoln Financial is now able to re

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