How LVLY flourished with partnerships, achieving 2X year-over-year revenue growth About LVLY LVLY (pronounced “lovely”) grew from Hannah Spilva and Verity Tuck’s desire to build a business that would keep loved ones connected and spread a bit of joy in the world. While living away from home and missing their friends and family, Han and Vez noticed a gap in the market: a way to send affordable flowers and gifts that weren’t the traditional red roses and fluffy teddy bears. They were on a mission to become Australia’s most loved and most used flower delivery service. Situation As a newcomer to the established Australian floral category, LVLY needed to set itself apart. Product innovation and an incredible same- day delivery, seven-days-a-week offering helped the company make a big

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