Phillips 66 struggled to reach its global workforce of over 12,000 employees effectively, as traditional company-wide emails often arrived at inconvenient hours and were lost in digital noise. To overcome these logistical barriers, they implemented Firstup Orchestration to modernize their internal communication strategy. By leveraging intelligent content delivery, Firstup allowed Phillips 66 to optimize timing and reach employees based on their unique shift patterns and preferences. This shift resulted in an 82% adoption rate and successfully doubled overall employee engagement. Firstup’s software transformed the digital employee experience, ensuring that critical information reached the right people at the right time.

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