Case Study

How SAP Scaled Personalization and Transformed Email Marketing Operations

How SAP Scaled Personalization and Transformed Email Marketing Operations

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Knak transformed SAP's email marketing operations by slashing time to approval by 60% and email build time by 20-50%, enabling scalable personalization at enterprise levels. Its no-code platform and deep Marketo integration eliminated production bottlenecks, consolidated legacy tools, and streamlined disconnected workflows—reducing SLAs dramatically. This empowered SAP, a global enterprise software leader, to pivot from manual processes to intelligent, future-proof operations with faster time-to-market and dynamic content delivery.

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