How Telfer School of Management connects to what matters with Sprout Social Telfer School of Management ? at the University of Ottawa, they know the world is changing and have adopted a marketing and communications strategy that will keep them agile and adaptable. Since the faculty of management’s founding 50 years ago, social media has taken off and become a critical piece of any higher education marketing and communications strategy. The Telfer Marketing team was implementing their strategy by integrating new digital marketing tactics. However, without the right tools in place, Telfer’s marketing team struggled to dig into their community data and derive actionable insights. Sprout Social | www,sproutsocial.com | 1.866.878.3231 ?1 With a fairly new

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