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Case Study

How Timberland Faced and Conquered the Challenge to Provide Higher eCommerce Revenues

How Timberland Faced and Conquered the Challenge to Provide Higher eCommerce Revenues

How Timberland Faced and Conquered the Challenge to Provide Higher eCommerce Revenues

EasyAsk
Pages 2 Pages

To conquer stagnant digital sales caused by poor internal search results, Timberland implemented EasyAsk software to revolutionize its digital commerce strategy. By replacing its rigid, default search engine with EasyAsk’s advanced semantic search and automated autocomplete capabilities, Timberland eliminated dead-end "no-results" pages and predicted consumer intent in real time. This seamless transition drastically reduced bounce rates while increasing search conversion rates by 54%. Ultimately, the intelligent merchandising and streamlined navigation provided by the software allowed shoppers to find products effortlessly, driving more transactions and triggering a massive 66% boost in revenue from digital search queries.

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