Case Study

How Vanta closes more and faster with buying intent data

How Vanta closes more and faster with  buying intent data

How Vanta closes more and faster with buying intent data

Pages 2 Pages

Ho w closes mor e and f ast er wit h buying int ent data Back gr ound V anta was f ounded in 2017 t o pr ot ect consumer data and r est or e trust in int ernet businesses. Their ambitious vision t o put an end t o high-pr ofile data br eaches was enough t o get t he att ention of Sequoia in v est ors in early 2021 , who r ecent ly led V anta’ s $50M series A. A t t he end of 2020 , V anta’ s sales division joined f or ces wit h Amplemark et t o boost t he sales funnel wit h high-quality leads based on t he ne xt le v el int ent data. A couple of mont hs lat er , w e sat do wn wit h Vict or Schw enoha, G TM Oper ations t o find out ho w V anta has been able t o close 6 figur es in t he 1st quar t er of 2021 t hanks t o only one campaign le v eraging Amplemark et ’ s competitiv e int ellig

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