Gocious, an enterprise B2B SaaS company specializing in product roadmapping software, faced challenges with slow lead growth and low brand awareness due to limited marketing and sales efforts. Their goal was to generate Marketing Qualified Leads (MQLs) from enterprise-level decision-makers. The strategy involved full-funnel tactics, including LinkedIn top-funnel campaigns to introduce the Gocious brand and attract a high-quality audience. Within one month, they achieved a 194% month-over-month growth in MQLs, marking significant improvement in both lead generation and brand awareness.

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