Case Study
How Xanterra boosted APO and quality of hire for unique hospitality workers
Xanterra Travel Collection, a hospitality company operating lodges and attractions in iconic U.S. national parks such as Yellowstone, Glacier, and the Grand Canyon, partnered with iCIMS to strengthen its hiring strategy for workers in unique and remote environments. The company needed to attract candidates who could thrive in locations with limited modern conveniences while consistently delivering exceptional guest experiences. By adopting iCIMS, Xanterra created a recruiting process that aligned with its talent acquisition goals and helped identify candidates best suited for its specialized workplace culture. The platform served as the foundation of its hiring strategy, improving applicant attraction, engagement, and workforce planning. As a result, Xanterra increased applicant conversion
