HuFriedyGroup Increases Sales and Reduces Costs by Modernizing Application and Data Integration “ Informatica helps us make life easier for our customers, our distributors, and our IT team. It also saves us money because we can do more in-house without relying on third parties.” Richard Behmer Manager, Digital Technology Solutions HuFriedyGroup Goals Solution Results Move from a third-party service to gain additional insights into customer purchasing data and reduce costs by transforming transactional data in-house Timely integrate transactional data from SAP with a customer compliance portal to provide a view of consumables purchases Builds customer loyalty by enabling targeted marketing and providing better insights into which products dentists buy Empower sales and mark

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