IDEA BOOK How to Combine the Power of Offline Brand Marketing with the Personalization of Digital to Create Powerful Customer Moments B2C Direct Mail2 INTRODUCTION CHAPTER I: BRAND AWARENESS - Earn Attention - Make a Connection - Expand and Reach CHAPTER 2: DRIVING CONVERSIONS - Drive Site Visitors to Purchase - Build Trust with Product Samples - Convert Abandoned Shopping Carts CHAPTER 3: GROWTH AND RETENTION - Welcome New Customers - Reward Loyal Customers, Drive Repeat Purchases - Capture Email and Customer Data - Comply with Regulatory Notices - Capture More Referrals CONCLUSION 4 5 9 13 19 Contents 3 When was the last time you deleted an email? Did you open it before you did? Today’s digital world is a packed space. And cutting through the din to get your customer’s

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