Case Study
IEHP Reaches Members with Ushur, Launching 400+ Campaigns to Enhance Engagement Using Automation
Inland Empire Health Plan (IEHP) struggled with slow, costly campaigns managed by an external vendor, hindering their ability to communicate effectively with 1.5 million members. To overcome these limitations, IEHP turned to Ushur’s automation platform to regain control over their member engagement strategy. By enabling in-house management of over 400 campaigns across four languages, Ushur empowered the plan to send 4 million secure text messages rapidly. This transition to automated, integrated workflows significantly enhanced member awareness and adherence, resulting in IEHP reaching 200% of their Medi-Cal enrollment targets. Ushur successfully transformed their outreach, providing the agility to deliver timely, impactful communication at scale.
