LinkedIn Case Study Immersive video campaign and audience targeting help Saint Laurent return to the fashion show calendar in style The challenge: Making sure all eyes were on the Saint Laurent SS22 show at Paris Fashion Week Subtlety isn’t Paris Fashion Weeks’ forte. With so many influential designers taking to the catwalk to debut their latest collections, standing out from the crowd is essential. Having taken the decision at the start of the pandemic to present at its own pace and not be bound by the fashion calendar’s seasons, Saint Laurent’s SS22 womenswear show was set to mark the brand’s long-awaited return to the official Fashion Week Calendar – so it wanted to come back with a bang. To do this, Saint Laurent planned to unveil its collection virtually, by streaming the

Join for free to read