Case Study
Impel’s 360º WalkArounds Drive Customer Engagement and Conversion on Cars.com
Impel helped Cars.com by providing immersive 360° WalkArounds that bring the physical showroom experience online, significantly increasing shopper engagement and conversion rates. These interactive, mobile-optimized walkarounds allow consumers to explore every aspect of a vehicle in detail, building trust and confidence. By replacing static, one-dimensional images with dynamic vehicle tours, Impel enabled dealers to differentiate themselves in a crowded digital marketplace and improve the overall online shopping experience for customers.