Case Study

Impel’s 360º WalkArounds Drive Customer Engagement and Conversion on Cars.com

Impel’s 360º WalkArounds Drive Customer Engagement and Conversion on Cars.com

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Impel helped Cars.com by providing immersive 360° WalkArounds that bring the physical showroom experience online, significantly increasing shopper engagement and conversion rates. These interactive, mobile-optimized walkarounds allow consumers to explore every aspect of a vehicle in detail, building trust and confidence. By replacing static, one-dimensional images with dynamic vehicle tours, Impel enabled dealers to differentiate themselves in a crowded digital marketplace and improve the overall online shopping experience for customers.

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