Background Known for the unique, quirky and generally unconventional items they sell that cannot be found anywhere else, online retailer IWOOT were launched in January 2000. The site attracts well over 100 million page views each year. Challenges IWOOT were using an open source, scalable search solution. However, the solution required extensive configuration for their shop. In addition, because it did not include any kind of natural language processing capabilities, it did not respond well to shoppers' queries and conversion rates from search were poor. IWOOT were seeking a search solution that could bring a significant lift to sales. In consultation with their web consultancy, Logan Tod & Co (www.logantod.com) who were engaged to help the site improve the customer experience and gain hig

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