Challenge Income Insurance Limited (Income) is one of Singapore’s largest composite insurers, with over 1.7 million customers. Like most insurance companies, customer and prospect data came from disparate sources, both online and offline. Income recognised that to remain competitive and compliant, vast customer data streams must be consolidated and converted into a useable, privacy-led and insight-driven strategic asset. Income Insurance Limited forges the future of insurance CX with Tealium CDP Solution Income recognised the imperative of combining technology and strategy to evolve into a future-ready data-driven enterprise. The insurer appointed global CDP pioneer, Tealium, and leading data-driven customer experience management company, Merkle, to serve as their technology.

Join for free to read