Indegene, partnering with Tealium, enabled personalized healthcare professional (HCP) journeys for a global pharma major facing siloed customer data across digital systems, lacking holistic views from interaction histories, offline details, and prescriptions. Nonpersonalized journeys failed to track content preferences across channels, while absence of real-time insights hindered HCP behavior understanding. Indegene's advanced software unified fragmented data into comprehensive profiles, orchestrated dynamic multichannel personalization, and delivered real-time behavioral analytics. This created tailored HCP experiences, boosted engagement, and transformed customer understanding for superior outcomes.

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