Indegene enabled a leading global consumer brand to expand its covered HCP base for baby food prescriptions in the US, overcoming limited advocacy, heavy reliance on in-person rep meetings, absent digital strategies, and lacking integrated analytics for campaign optimization. Indegene's software identified optimal channel mixes and audience segments to plan strategic campaigns with tailored content creation. It also powered building and training a teleoperator team for effective digital execution via emails, achieving over 27,000 HCPs covered and 60% growth in prescriptions through data-driven measurement and performance boosts.

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