Indegene enabled enterprise consent management for a global biotechnology major launching its new bispecific antibody treatment in North America, implementing and configuring OneTrust as the core system. Challenges encompassed capturing, storing, and managing engagement and cookie consents across multiple platforms, plus handling preferences for diverse user types like home office and medical reps for targeted U.S. emails—requiring a single source of truth. Indegene's robust software solutions seamlessly integrated with OneTrust, automating consent capture, preference tracking, and compliance enforcement. This streamlined operations, ensured regulatory adherence, and provided unified data management to support precise, personalized communications.

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