Case Study

Indegene helps pharma launch and mature a portfolio in China

Indegene helps pharma launch and mature a portfolio in China

Pages 2 Pages

Indegene helped a global pharmaceutical company launch and mature its portfolio in China, expanding coverage of mature brands to Community Health Centers and county hospitals in dispersed Tier-1 cities amid sales losses from coverage gaps and rising rep costs with reduced marketing budgets. Challenges included reaching vastly spread doctors in smaller cities. Indegene's software streamlined operations and scaled coverage, achieving an 80% sales increase for a Hepatitis brand while extending the program to 1+ markets for accelerated growth and market penetration.

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