Indegene helped a global pharmaceutical giant developing anti-inflammatory products regain market share and drive revenue growth for its 3 mature pain relief brands. Challenges included stabilizing market share and rapidly augmenting field force efforts for top-line gains. Indegene's software powered integrated omnichannel campaigns via a marketing automation suite and Next HCP Journey Optimization, building customized HCP journeys with optimal channel mixes. It deployed emails, brand microsites, social media, live meetings, and trained VSLs/MLSs for proactive engagement, delivering targeted impact and accelerated prescriptions.

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