Indegene improved patient adherence for a global pharmaceutical company's specialty brands, combating 60% non-adherence that caused revenue losses and suboptimal health outcomes. Challenges included no access to prescription/patient data for targeted interventions. Indegene's NEXT Patient Engagement software powered a first-of-its-kind patient support program, integrating call centers, field counselors, and centralized CRM for optimal adherence strategies. This unified platform delivered personalized interventions, real-time insights, and seamless stakeholder coordination to boost therapy compliance and patient health.

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