Case Study

Indegene increases Omnichannel campaign ROI by 14% for leading medical device manufacturer

Indegene increases Omnichannel campaign ROI by 14% for leading medical device manufacturer

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Indegene increased omnichannel campaign ROI by 14% for a leading global top 10 medical technology company specializing in drug delivery systems like pre-filled syringes for vaccines. The division sought innovative methods to streamline marketing operations, facing challenges in managing campaign complexity. Indegene's advanced software captured and defined complexity thoroughly, introduced real-time tracking and SLA monitoring systems, and provided a shopping cart-style SLA calculator for brand teams. This accelerated time-to-market by 40% per year per country, saved over $100k, and optimized marketing efficiency across medical discovery, diagnostics, and care delivery.

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